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Rolf Prima

Bike Friendly Business

Stay Safe

In Oregon, a bicycle is legally considered a vehicle, and the same Oregon road laws apply. Please “be seen” and practice safe riding. Vehicle traffic, farm equipment and narrow shoulders exist on many Oregon roads, and you may find that construction projects, traffic or other events may cause road conditions or signage to differ from the map results, ride descriptions and directions. For travel options plus weather and road conditions, visit, call 511 (in Oregon only), 800.977.6368 or 503.588.2941. Routes listed on this website are for informational purposes and intended as a reference guide only.

Wheel sets hand-built in Eugene, Oregon.


  1. […] friend on a few business ventures. This friend, Brian Roddy, was a part owner of Eugene-based Rolf Prima Wheel Systems, and Roddy and Cash decided to buy the company together. That opened the door to begin creating […]

Contact Info

  • Phone:
    (541) 868-1715
  • Address:
    150 Shelton McMurphey Blvd. Ste 101
    Eugene, OR 97401
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